2120 Salem Ave SW, Roanoke, VA


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LCR now offers Managed Print

Renting a plotter through LCR allows you to enjoy the newest products on the market without the price tag! Tired paying for ink and paper you dont use? With our rental program you pay for only the paper and ink that you use that month! Forget about costly service calls! It is all included!

LCR offers sales, service, and support for Hewlet Packard’s complete portfolio of large and small format printers.

LCR was originally established in the Roanoke Valley in 1993 as Laser Cartridge Renewal. Paul Giordano founded the company and began remanufacturing toner cartridges for local business offices. By 1994 he began offering printer repair and supplies and in 2000 Laser Cartridge Renewal partnered with HP and became LCR.

LCR was proud to offer HP exclusive products to our customers and strived to meet every printing need of our ever-growing customer base. By 2005 LCR became 1 of the 140 HP partners nationwide to earn the title of Graphics Elite Partner. This title stays with us today as we keep up with the constant change in technology and business needs. In 2013 LCR had the opportunity to begin doing national sales and corporate rollouts. Today LCR continues to grow and empower our customers through our sales, services, and support of all their printing needs.

Our Happy Clients

LCR is proud to serve local and national clients!

Services We Offer

At LCR we are proud to offer an abundance of serivces which range from Printer Repairs, Managed Print Services and more! We also complete service work for other brands such as: Xerox, Epson, Zebra and many more!


LCR is a SWaM certified Business!

View Our Certification

LCR is a DesignJet Specialist

LCR is a Hewlett Packard authorized repair and service center. No matter if you have one laser printer or many printers and plotters we can provide fast, reliable, expert HP printer services. We use genuine OEM parts to ensure that parts do not fail and our customers do not have repeat problems. LCR also offers over the phone troubleshooting and managed print services so you never have to pay for unexpected service call again.

We also offer service work for other brands such as Xerox, Cannon,  Epson, Zebra, Lexmark  and  more! 

Ask for a quote today!

Our Product Catalog

At LCR, we’re proud to offer an array of HP products in addition to our plotter and scanner maintenance services. Working in the industry for decades, we’ve made countless contacts that allow us to bring the best possible value to you. We’re dedicated to making sure you have the printing tools you need to make sure your business runs smoothly. Check out some of our collection and if you have any questions, don’t hesitate to contact us.

View Our Product Catalog

Let us work with you! 

Contact us today!


Tired of trying to find error codes? 

Let us help! Call us today at 888.844.6001 for telephone technical support! Or search our error code support database.

HP DesignJet Error Codes

Where we are located

Our Headquarters are Located in Roanoke VA. We are a national sales and service company.
Call us or email us at sales@lcrsales.com

Corporate Headquarters:
2120 Salem Ave
Roanoke, VA. 24016
2nd Location in Richmond, VA
Voice: 540.989.6001
Toll Free: 888.844.6001

Hours of Operation

Monday- 9:00am-5:00pm
Tuesday- 9:00am-5:00pm
Wednesday- 9:00am-5:00pm
Thursday- 9:00am-5:00pm
Friday- 9:00am-5:00pm
Saturday- Closed
Sunday- Closed

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