2120 Salem Ave SW, Roanoke, VA

About Us

Paul Giordano~ Founder

I believe hard work and integrity are best displayed in the satisfaction of the people that I serve and the team I build around me.

I’m proud that LCR has been providing proven solutions for businesses all over the country for over 25 years. When I moved to Roanoke, Virginia from New York, I fell in love with the area and never left.

I founded LCR in 1994 to service wide format HP DesignJet Plotters and scanners and we keep growing each year, having just added a west coast sales team this year. From our offices in Roanoke, Richmond and now Los Angeles, we are proud to be providing solid solutions for you.

Kimberly Staley~ Sales Executive

The best thing about being an Executive Sales Manager at LCR is working closely with my clients to create customized printing solutions that make them feel confident and productive about their business, because when you have demands coming at you all the time, having solid support you can always count on is priceless. I also put a big priority on sharing human kindness and it’s important to me to cultivate a ‘no- judgement zone’ at work and at home.

Monica Griffin~ Office Manager

I love learning new things. I believe in equality for all and I love to travel. One of the best things about my role of Business and HR Manager with LCR is that I get to dive deep into the day to day operations and put into place new and more effective systems that help my team and my clients to thrive.

Steve Lovelace~ Senior Customer Engineer

I enjoy my work immensely and one of the best things about it is that I get to leave our clients knowing their problem is fixed and their systems are running well. It’s important to have a reputation as the best in the business, because people count on us. That matters to me.

The big thing for me is to provide excellent customer service when they need it the most and I like to make the visit fun. I want them to enjoy my visit. I keep my side hustle as a rock singer private… or at least I did until now.

Commitment to Care
Our technicians are certified for the majority of the HP product lines including the MFP or Multi-Function Laser Printers and Plotters. LCR also offers Maintenance Contracts and 24/7 Service for those companies that need this kind of service. We’re dedicated to caring for, maintaining and upgrading your large-format printing investment throughout its life. So choose an authorized HP Graphics Elite Reseller as your large-format printing partner. If your company needs to have your wide format plotter serviced look no further than LCR.

Discounted HP Products | Plotters and Scanners
In addition to servicing the plotters and scanners you use every day in your business, we also sell used and new printing products way below market price. Our industry contacts made from years in the industry make it easy for us to bring the best possible value to you and meet your bottom line.

Ready to Get Started?
When you partner with LCR you’re partnering with a Level 2 “Graphics Elite” HP dealer with full service capabilities. That means we’re committed to servicing your business and and your large-format printing needs. Talk to our technicians today to get your plotter and scanner needs in taken care of.